About Us / The Team

Pini Ben-Elazar – CEO

Veteran businessman with extensive commercial experience and management in the healthcare field. MBA from Johnson & Wales University, USA. Past experience:

CEO of Mor Research Applications since 2003.

Contact: pini@mor-research.com

Sari Prutchi Sagiv Ph.D. – Director Of Technology Transfer, Pharma And Diagnostics

Dr. Prutchi-Sagiv joined Mor Research Applications in 2007. She brings Mor over 20 years of proven management experience in business development, marketing and intellectual property fields from the bio-tech and high-tech industries in Israel, Europe and USA.

Sari has proven success in developing commercialization strategies and negotiating collaborative and licensing deals worldwide. She has led scientific, regulatory, business development, sales and marketing strategies in life science projects from seed and early stage through capital raising and partnership with top tier strategic investors. Dr. Prutchi Sagiv studied Business Administration at Tel Aviv University and holds an M.Sc. in Human Genetics and a Ph.D. in Cell Biology and Immunology from the same University.

Sari acts as a member of the Board of Directors at Bonfix.

Contact: sari@mor-research.com

Sharon Kaplan MBA – Director Of Technology Transfer, Medical Devices

Sharon Joined Mor Research Applications in 2015. She has over 14 years of managerial experience in business development, strategy, operations and team building in big corporates as well as in small companies and start-ups. Sharon brings international experience in companies like Abbott Vascular and Kaiser Permanente, she holds a B.Sc in Biotechnology from the Technion and an MBA from Duke University in North Carolina.

Contact: sharon@mor-research.com

Zohar Koren PhD – VP Business Development

Dr. Zohar Koren has over 10 years of experience as a senior executive and entrepreneur in the pharmaceutical and medical device industry. Dr. Koren is the founder of BioDev investments Ltd, an advisory and BD firm operating in the global Biomedical field. Dr. Koren serves on behalf of Mor Research Applications as a board member of two medical device companies (Visidome and Laringoport).

Prior to joining Mor Research Applications, Dr. Koren served as Co-founder, CEO and CFO of Cannabics Pharmaceuticals Inc (OTCQB:CNBX) and as Director of Business Development at Aposense Ltd (TASE:APOS). Dr. Koren holds a Ph.D. and M.Sc. in Computational Biology from the University of Haifa, and a B.Sc. in Mathematics, Physics and Biology from the Hebrew University in Jerusalem.

Contact: zohar@mor-research.com

Eng Eyal Aviram – VP Marketing

Eng. Eyal Aviram Joined Mor Research at 2011 as the Marketing and BD Director.

Eyal has a vast executive experience from Pfizer, VC’s and Medical Devices companies. Eyal hold BSc in Industrial engineering.

Contact: eyal@mor-research.com

Allen Richter- Intellectual Property Manager, Medical Devices

Allen is a registered European, Israeli and Swiss Patent Attorney and is responsible for managing Mor’s Intellectual Property affairs in the field of Medical Devices. He brings to Mor over 10 years of professional experience in the field of Intellectual Property including IP strategy counseling, patent drafting and prosecution as well as in providing patentability opinions. Allen holds a B.Sc. in Mechanical Engineering from Tel Aviv University and an M.Sc. in Electro-Optical Engineering from Ben Gurion University.

Contact: allen@mor-research.com

Iris Raziel – Manager, Research Funding Dept

Serving in Mor Research Applications from 1994, Iris is responsible for managing the Reserach Funds of Clalit’s physicians. Certified Accountant and Senior Comptroller for wages and personnel.
Past experience:
Accountant, Bank Leumi.
Accountant, Israel Export Institute.

Contact: iris@mor-research.com

Hila Levi- Office Manager

Administrative experience spanning 15 years including book-keeping for 10 years. Bachelor degree in Communications and Management from Open University, certified level 2 bookkeeper.
Administrative Manager, Harel-Barak (law firm).
Administrative Manager, Milo Institute (human resources agency)

Contact: mor@mor-research.com